Services · Brand identity
A brand that refuses to blend in
Strategy, logo, color, typography and visual assets gathered in a brand guide, built from scratch or evolved from what you already have.
A logo alone isn’t a brand. What people remember is the whole system: the colors, the type, the tone and the way everything feels the same wherever they meet you.
For new brands we start with strategy: who you are for, what makes you different and how you want to be perceived. Then we explore directions, choose one together and develop it into a complete identity.
For brands that grew but whose image didn’t, we review what you have, keep what already connects with your audience and evolve the rest, so your brand reflects who you are today without losing what people already recognize.
What’s included
- 01
Brand strategy
Positioning, personality and the key ideas that guide every visual decision.
- 02
Logo and variations
A primary logo plus versions for small sizes, dark and light backgrounds, and social avatars.
- 03
Color and typography
A palette and type system that work on screen and in print, with accessible combinations.
- 04
Visual assets
Patterns, graphic elements and image direction that make the brand recognizable even without the logo.
- 05
Applications
The identity applied to the pieces you need first: social media, stationery, packaging or signage.
- 06
Brand guide
A clear guide so your team and any supplier can use the brand correctly.
How we work
- 01
Research
A clear brief with goals, audience, and references, approved by you before we move on.
- 02
Sketching
Sketches and wireframes to decide the direction together.
- 03
Design and revisions
The final design in Figma, with revision rounds included.
What you receive
- Logo files in every format you need (SVG, PNG, PDF)
- Color palette and typography system
- Graphic elements and templates
- Brand guide in PDF
Related work
Frequently asked questions
How long does a brand identity take?
A new brand identity takes up to 4 weeks. A rebrand takes up to 6, because we first review the current brand and decide what to keep.
How many logo options will I see?
We present a few strategic directions, not dozens of random logos. You choose one, and we refine it together through revision rounds.
Do I own the rights to my logo?
Yes. When the project is complete, the final files and their rights are yours.
Can you also design my website?
Yes, and that is where we work best: the brand and the website are designed by the same team, so the identity carries straight into the site.
What if I only want to refresh my brand?
That is our brand redesign service. We keep what people already recognize and modernize the rest, so you don’t start from zero.
Let’s talk
Tell us what you’re building.
You’ll talk directly with the founders. Every project is quoted after a short call, and we reply within 24 hours.